Saturday, June 12, 2010

How to Qualify as a Wine Critic

This is where I am working towards...what a long way to go...


How to Qualify as a Wine Critic

In addition to wine tasters, you will also find wine critics who will do reviews on different types of wine. These are not just people who drink different wines and give you their opinion on the taste, but they are professionals. They may be wine tasters or they may be freelance critics who have been hired by a specific organization to taste a particular wine and do a review. They may be hired by the manufacturer or even a wine wholesaler as part of an advertising campaign they are launching. However, the reasons may be varied and the sources versatile, there is no mistaking the fact that wine critics have a very important job to do.

In order to be a wine critic you have to be familiar with wine and not just as a drinker. You have to be able to taste wine without drinking it and know the flavor it should provide. You have to know what to detect during your tasting process and be able to portray that information to the public in a positive way. You have to know about many different kinds of wines and not just one kind. You can of course, portray yourself as an expert with just one wine, but you will not be in very much demand. Those who work as wine critics sometimes double as wine tasters, which gives them the information they need for the wine reviews.

Why would anyone need to hire a wine critic? It may be because the manufacturer wants to get an unbiased opinion on a new variety or an advertising agency wants to find out the public’s reaction to a particular brand and variety, new or old. Sometimes restaurants may request a wine critic to find out what professionals think of a new wine variety they are considering offering to customers. There are many different reasons why someone might engage the services of a wine critic.

If you’re looking to become a wine critic, you will first need to learn about the different wines and what is expected from them .You need the flavor, aroma and general appearance of the wine in order to be a critic for a particular wine. Once you have some experience or at least extensive knowledge, you can begin selling your services to organizations that hire wine critics or use their services in other ways.

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