Tuesday, August 20, 2013

Petaluma - Good with range managment

One thing I always think Yellow Tail and Wolf Blass have done wrong is on adopting the same label name entering different range of market.

E.g. you will see wolf blass selling $26 in convenience store, $100 in supermarket and $399 for the premium version. Indeed, using different coloring: red label, blue label, black label, platinum label...
who cares if they don't look into details? They count by whatever they see the most -- the lower end ones.

In Hong Kong, what the conglomerates do is to wear different brands targeting different industries, different segments so that at the end of the day, residents don't even realize they are surrounded by the same company: supermarket, convenience store, electric stores, real estates, gas station, airlines...all are owned under one.

Petaluma in fact did our way: the 2 brands way.

Petaluma carried 37 years of history, and in the name of Petaluma town. 
Croser and Petaluma are the 2 lines - one concentrating on sparkling wines, another targeting the mid range supermarkets and hotels. 

Comparing to the Adelaide hills, Petaluma is slightly commercial, in a sense that it provides own restaurant called Bridgewater Mill, right next to watermill view. 

When serving, the long bench breaks the ice among visitors and the hosts, with piano upstairs serving as a background soundtrack. Though this couldn't be concluded as warm welcoming, it is decent enough to hold huge wine tasting event in here.

After the hectic driving day we barely catch the last tasting batch. Tasting note:

2008 sparkling: strong aromatic nose, acidic n dry, bitter end, stone n citrus  fruit, high alcohol, slight yeast/ biscuit 

2008 rose 100% Pinot noir
Nose is more acidic, floral
Taste: strawberry hint, balancing end, fruity light end, 

2011 Riesling super light white
Peach pear aroma pungent fresh
Simple, petrol, flat, 

2009 viognier like green
Nose Leather smell, gasoline cigar hint
Taste: woody, balance, savory, crisp

2009 Chardonnay
Nose: little gamey
Taste: lengthy aftertaste, gamy, oaky, hint of peachy as a finishing

2008 cab merlot
Nose: blend half
Taste: well balanced, chalky, tannin of cab, hint of oak, merlot's smoothness, cherry n berries on the end

2010 Shiraz
Nose perfume pear lime
Shiraz: peppery, mild, spicy, balance not strong character end 

I am quite interested with Petaluma project. Anything they can share more with would be good.

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